The Association’s financial position at the end of 2010 was almost the same as at the end of 2009. There was a drop in income from new Life members; however, as this is non-recurring, it is the aim of the committee not to be overly reliant on it.
Production of the Magazine containing the Chairman’s Report, remains the largest item of expenditure, but this is considered to be vital for attracting new members and achieving the aims of the organisation. These costs, including colour printing, are now largely covered by advertising revenue. Postage is not insignificant, and will continue to increase. The cost of Liability Insurance, which the Committee deems necessary, and is taken out to cover the AGM, Summer Party and Garden Visits, is a new additional charge. Overall expenditure was down slightly.
Membership increased by 3% during 2010 and now totals 656, of which approximately two-thirds is in the ‘Life’ category. Parish councils and other organisations account for a further 25. Subscription rates are reviewed regularly although they have remained unchanged for a long period and may have to be increased.